01
Buyers research before they buy
Over 94% of buyers watch video and read expert content before making contact. If your developer isn't in that research phase, you're invisible.
● REC — Real Estate Content Studio · Dubai
Expert content. Horizontal reach. Real buyers.
We build systematic expert content engines that turn developers into the most trusted voices in the market — across every channel, in every language buyers speak.
● SILA — SHOWREEL
21:9 · 4K
DUBAI · 2026
00:00 / 12:48
Drop hero showreel film here
94%of buyers research online before meeting an agent
3×higher conversion from expert video vs standard ads
6+languages — EN, AR, RU, FR, CN, PT
0major developers with consistent expert YouTube presence
The Thesis
Vertical content is everywhere. Horizontal expert content is a blue ocean.
Reels, Shorts, TikTok — everyone does vertical. Scripted, studio-quality horizontal YouTube content requires expertise, production infrastructure and time. Almost no developer has it. SILA Creative Lab does — and AI lets us deliver it faster, in more languages, than any traditional studio.
(01) — The Problem
The critical deficit of horizontal expert content in real estate
There are two types of content in the market. Vertical content — Reels, Shorts, TikTok, listing photos — speaks to buyers already in the funnel. It's cheap, automated and everyone does it. It tells buyers "look at this." It does not make them trust you.
Horizontal expert content is something entirely different. Long-form YouTube videos, investment narrative films, developer brand stories, expert interview series — content that educates the broader market on how Dubai real estate actually works. It builds trust before a purchase decision is made.
The problem: horizontal content is expensive, complex and requires a script, expertise, professional production, voiceover and editing. Developers want it — but almost none have the internal team to produce it consistently. That's the gap SILA Creative Lab was built to fill.
AI changes the equation completely. We produce studio-quality horizontal expert content at any volume, in any language — without the traditional production bottlenecks. One video. Five markets. No reshoot.
02
Brokers need content to sell
Your broker network needs shareable, credible materials. Expert videos delivered to WhatsApp and Telegram broker groups accelerate deal flow exponentially.
03
The international buyer is underserved
Russian, Arabic, French, Chinese — buyers from 40+ countries search in their own language. Most developers respond in English only. A massive conversion gap.
04
AI experts scale what humans can't
AI-powered brand experts produce 24/7 content in any language, any tone, at any volume — without scheduling, travel, or production bottlenecks.
05
First-mover advantage is real
The developer who establishes expert authority on YouTube first will own that category perception for years. The window to move first is closing.
Be the first voice buyers trust.
Talk to us"100% commission is not enough anymore. The real question is: how many deals can your platform help you create?"Talk to Us
(02) — What We Do
Solutions built for scale
Every service is designed around one goal: establishing your developer as the most trusted, most visible, most credible expert in your market — across every channel, in every language your buyers speak.
01
Expert YouTube Channel in English
Full-cycle production of an authoritative English-language channel: strategy, scripting, filming, editing, SEO, publishing and analytics. Targets international investors, brokers and HNW buyers globally.
02
Multilingual YouTube Channels
Dedicated channels in Arabic, Russian, French, Chinese, Portuguese and more — each a standalone expert presence. Native speakers, local SEO, culturally adapted content.
03
AI Expert Bloggers for Developers
Custom AI-powered brand experts — virtual spokespersons trained on your developer's identity, projects and tone — producing expert video at any scale, 24/7, in multiple languages simultaneously.
04
Vertical Short-Form Content
End-to-end production for Instagram Reels, YouTube Shorts, LinkedIn and X — scripted, filmed, edited and delivered on a systematic weekly schedule. Full creative direction included.
05
Expert Video Distribution to Brokers
Systematic delivery of expert video directly into active broker WhatsApp and Telegram networks. We manage distribution, frequency and messaging — turning content into your best broker activation tool.
06
Broker Lead Processing & Qualification
We handle inbound broker inquiries: initial screening, primary qualification, and structured handoff to your sales team with full lead dossiers — so your team focuses on closing, not sorting.
07
YouTube & Google Ads (Targeted)
Performance campaigns built around expert content rather than conventional promotional videos — generating qualified buyer and broker leads at measurably lower CPL.
08
New Project Launch Media Support
Full media activation for launches: pre-launch buzz, launch-day multi-platform coverage, post-launch expert follow-up — earned media reach far beyond a standard launch event.
09
Content Strategy & Audit
Comprehensive analysis of your content position, competitor landscape and audience segmentation — resulting in a 12-month expert content roadmap aligned with your project pipeline.
(03) — Retainer Packages
Anchor the partnership, scale on demand
A fixed monthly retainer anchors the partnership. Additional content units are ordered on top — so you scale in peak seasons without paying for idle capacity in quiet ones.
Starter
5,000AED / mo
For a single project or a first test of expert content. Entry point with no long commitment required.
- 2 expert videos included / month
- 1 language
- Basic view analytics
- Standard production queue
- Best for: 1 project, market testing
Growth
8,000AED / mo
The core package for developers with 1–3 active projects who want consistent multilingual presence and accelerated production.
- 5 expert videos included / month
- Up to 3 languages simultaneously
- Extended analytics + audience insights
- Active priority production queue
- Best for: 1–3 active projects
Developer Pro
15,000AED / mo
For major developers and portfolio players who need full-scale expert content across every language and platform — with a dedicated producer.
- 10 expert videos included / month
- Unlimited languages
- Full analytics + strategic recommendations
- Exclusive dedicated producer
- Whitelabel — no SILA logo on content
- Best for: large developer / portfolio
Additional units — on top of your retainer
Order any format à la carte — launches, campaigns, multilingual adaptations. Units roll in when you need them, without changing your retainer.
Horizontal YouTube expert video (8–15 min) — full production cycle2,500 AED
Expert interview / market commentary (5–8 min)1,800 AED
Project walkthrough / developer brand story1,500 AED
Multilingual adaptation — 1 additional language (AI voiceover, no reshoot)500 AED
AI voiceover translation of existing video350 AED
Vertical format 40–60 sec — Reels / Stories / Shorts · +100 AED per language · min. 5 unitsfrom 400 AED
Retainer + units model. The Dubai market is cyclical — Sales Launches, GITEX and Cityscape create spikes. The retainer locks in the relationship and base output; units let you scale up in peak periods without paying for idle capacity in quiet months. One video, five markets — multilingual adaptation at 500 AED per language.
(04) — Strategic Role
Content that closes the loop
Every video SILA Creative Lab produces does more than educate buyers — it generates qualified leads that feed back into the real estate transaction chain. The content flywheel compounds over time.
Multilingual expert content opens markets in CIS, India, China and Europe — without the cost of local teams, offices or campaigns in each territory.
1
Developer commissions content
Expert videos, multilingual adaptations, project stories — produced by SILA Creative Lab.
2
Content attracts international investors
YouTube, WhatsApp broker networks, Google — buyers from 40+ countries find the developer through expert content.
3
Investors become qualified leads
Inbound inquiries are screened and qualified — then handed to the developer's sales team or broker network.
4
Brokers close deals — the loop completes
The content you paid for generates revenue across the entire chain.
Studio→Leads→Qualified Pipeline→Deals
(05) — Selected Work
Content that performs in the real market
Expert content we've produced for Dubai developers — live on YouTube. Click any frame to watch.
Imtiaz Developments
Expert Video — YouTube
Full-cycle expert content production for Imtiaz's YouTube presence — strategy, scripting, filming and post-production.
Watch on YouTube
Mira Developments
Project & Lifestyle Series
A video series covering project walkthroughs and market commentary — built to drive broker engagement and buyer inquiries.
Watch on YouTube
SILA Creative Lab
Expert Video Production
Horizontal expert content produced end-to-end — scripted, filmed and edited for a Dubai real estate audience.
Watch on YouTube
SILA Creative Lab
Expert Video Production
Studio-quality horizontal content that educates the market and builds developer authority on YouTube.
Watch on YouTube
SILA Creative Lab
Expert Video Production
Long-form expert content engineered for discovery — built around SEO and the questions real buyers ask.
Watch on YouTube
SILA Creative Lab
Expert Video Production
Expert-format video designed to convert international investors — clear narrative, credible delivery, real reach.
Watch on YouTube
(06) — The People
A team built specifically for this market
CEO · Founder
Alex Rodionov
Real estate expert and digital content strategist with deep experience in Dubai property markets. Leads overall vision, client relationships and go-to-market strategy.
CTO · Co-Founder
Eldar Boziev
Technology director behind the AI content infrastructure. Architects the AI Expert Blogger platform, automates pipelines and runs every technical system at production scale.
SEO Director
Sergey Lotz
Search and discovery strategist ensuring every piece is built to be found. Leads YouTube SEO, Google strategy, keyword architecture and long-term organic visibility.
SMM · Creative Lead
Olga Bachinska
Creative director and social media architect. Leads visual identity, content calendar design and short-form creative across Instagram, LinkedIn and YouTube Shorts.
(07) — Common Questions
What developers ask us before starting
Your marketing team handles brand, campaigns and project launches — they're optimized for volume output. We do something fundamentally different: expert content strategy, multilingual YouTube channel management, AI blogger development and broker-network distribution. These are specialist capabilities that require a dedicated team and infrastructure. We plug in as a content partner, not a replacement.
YouTube is a compound asset — it builds over time. You'll typically see measurable broker engagement within 4–6 weeks of launch. Organic search traffic and subscriber growth accelerate from month 3 onward. Lead generation becomes consistent by month 4–6. We combine content with targeted YouTube Ads to generate results in parallel while the organic channel grows.
An AI Expert Blogger is a custom-built AI spokesperson trained on your developer's brand identity, project details, market data and communication style. They present as professional, knowledgeable experts — not as chatbots. Audiences engage with the expertise and content quality, not the production method. This lets you maintain expert presence in 4 languages simultaneously at a fraction of traditional production cost.
Yes. We produce fully native-language content — not translated versions of English scripts. Each channel is built with language-specific SEO, culturally appropriate framing, and audience-specific platforms. Russian buyers find us on Telegram and YouTube; Arabic buyers through regional search patterns; French buyers through LinkedIn and YouTube. Each audience has its own strategy.
We monitor inbound broker contact generated by content campaigns, conduct structured initial screening, assess seriousness and budget alignment, and deliver qualified leads to your sales team with a full briefing — client profile, project interest, language, timeline and contact details. Your team receives only decision-ready leads, not raw inquiries.
Yes. Our Starter retainer includes 2 expert videos per month in one language — a real entry point, not a watered-down version. For additional videos beyond the retainer, units are ordered à la carte: a full 8–15 minute YouTube expert video is 2,500 AED, a multilingual adaptation is 500 AED per language. We also offer standalone project production engagements — reach out to discuss.
Minimal. We handle strategy, scripting, production, editing, publishing and distribution. We'll need a project briefing at onboarding, access to your project assets (renders, specs, pricing), and a monthly alignment call. For human-presented content we'll need your spokesperson's time (4–6 hours/month) — or we deploy your AI Expert Blogger, in which case your team only reviews and approves.
Absolutely — and this is one of our strongest use cases. We design launch-specific campaigns: pre-launch expert education to warm the audience, launch-day multi-platform activation, and a structured 6–8 week post-launch expert content series to sustain momentum. These can be standalone engagements or part of an ongoing retainer.
(08) — Get in Touch
Ready to build your expert content engine?
Dubai, Business Bay
Marasi Dr, Silver Tower, office 908
SILA Creative Lab is the content production division of SILA GREEN REAL ESTATE L.L.C. — realsila.ae ↗